Bye Bye "iForum." Hello "App Delivery Expo."

Wednesday, 18 July 2007 by Michel Roth

Brian Madden has written an article about Citrix iForum:

"Citrix has modified the name of their annual marketing conference. What used to be called "Citrix iForum" is now called "iForum 07, the App Delivery Expo, presented by Citrix." They also raised the price, removed all references to actual Citrix products, and switched to a deep-blue / light-blue color scheme.

According to their website, This premier global event will put you in touch with the thought-leaders and cutting-edge technology behind some of the hottest trends in the market including Web 2.0, desktop virtualization, and Service-Oriented Architecture (SOA).

It continues, by participating in the App Delivery Expo, you get to be part of the first-ever industry-focused iForum event."

Read the article here.