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Podcast: A Conversation About Microsoft Buying Softricity - What It Means Now And For The Future

Thursday, 15 June 2006 by Michel Roth

Brian Madden has published a podcast in which he discusses Microsoft buying Softricity and what it means now and for the future:

Last month, Microsoft announced that they inteded to acquire Softricity. In this Brian Madden Live podcast, I talked with several industry experts, including:

� Tim Mangan, founder of TMUrgent technologies in Boston
� Phil Winslow, software equities analyst for Credit Suisse in New York
� Ron Oglesby, chief architect at RapidApp in Chicago
� Steig Westerberg, CEO of Stream Theory

The conversations covered various many different angles of this acquisition, including:

� What this means for Citrix in the short term
� How the Softricity technology can help Microsoft sell copies of Office
� That Citrix needs to acquire a WAN optimization provider
� How Microsoft can use Softricity to facilitate Windows grid computing
� What Citrix should do with Project Tarpon
� How Citrix is competing with companies like Cisco and Juniper, and how Citrix could be better positioned then them
� What this means for Microsoft SMS and Altiris
� How desktop application deployment and server-based computing technologies are converging

Listen to it here.